As a New York City business owner, you’ve always been faced with the challenge of affordably and effectively attracting potential customers and strengthening your brand’s recognition. However, in times of economic difficulty, such as we’re facing now, your small business’s very survival rests on your ability to maintain old customers and appeal to new ones; the stakes have been raised. Between March and September of 2020, more than 6,000 businesses closed in the Big Apple due to COVID-19-related revenue drops. Businesses have had to pivot hard to simply survive.
The coronavirus pandemic has devastated small businesses around the country, and emergency federal aid has failed to provide a cushion to businesses that are unlikely to recover any time soon. Many businesses have gone through a process of near constant reinvention in their attempts to survive — shifting their focus to web sales, adapting to changing in-person regulations, or even building out gift card and charity campaigns to help the business keep going.
With all this in mind, this article goes over some advertising strategies for small businesses that can help keep your business alive and even potentially thriving, depending on your market, in 2021. There are no silver bullets, but there are things you can do as a small business to maximize your chances of survival and uncover new opportunities for increasing your revenue.